What advantages does digital signage offer?
You begin to consider getting digital signage since you see it everywhere and your rivals are using it. It requires some investment, and even digital signage choices that are advertised as “free” become less so as they go beyond the most basic packages. Additionally, it takes time and effort. Implementing a digital signage system will require a team, and maintaining it when it is up and running will likely require one or more full-time employees. Thus, you could be wondering if it’s truly worthwhile. The answer is “Yes,” and people in many different businesses are discovering that the advantages of digital signage greatly outweigh the drawbacks.
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The Best 12 Advantages of Digital Signage
1. Enhanced exposure
Unlike print runs and email lists, you have an almost infinite audience when you post digital signage in high-traffic places. Message saturation is increased by the ability to present more messages more often and to control when and where they display. A digital sign might be anything that has a screen. Send messages simultaneously to one or more room signs, touchscreens, video walls, tablets, smartphones, big monitors, or tiny monitors.
2. Higher rates of memory, engagement, and retention
Digital signage really boosts engagement because of its strong visual component. Digital signage attracts the attention of 63% of respondents, and 59% of them want to know more about what’s on display. 83% of individuals can retain information via digital signs, and after three days, people can recall 65% of all information provided visually (compared to 10–20% for spoken or written material). This is due to the fact that humans absorb visual information 60,000 times quicker than text and that visual processing takes up one-third of the brain. Moreover, you may incorporate motion into your messaging to draw in even more viewers. Motion-activated digital displays garner 400% more views than still ones.
3. A better encounter for customers
Retail applications are one of the most lauded uses for digital signage, yet customers don’t always interact with products in physical stores. Employees and consumers can save time by having easy access to basic information and frequently asked questions on screens. Up to 35% less time is believed to be spent waiting at checkout thanks to digital signage. Digital signs that feature interactive games or video and TV feeds can also be used as entertainment. Adding queue statistics further decreases the perception of wait time. You may make your screens a source of income by promoting impulsive and point-of-sale purchases. Unplanned purchases rise by 20% in retail stores using point-of-sale displays (and by 80% in food outlets). The average sales income may rise by about 5% simply by adding a single screen.
4. Enhanced staff morale and retention
Engaged and motivated workers report absenteeism 37% less times and are over 20% more productive (resulting in a 26% increase in yearly income). Digital signage with relevant messaging may help foster community building and team engagement. Utilize KPIs and data visualizations to keep everyone informed, and acknowledge both individual and group accomplishments. Short messages on digital signs are frequently more fulfilling than cash payouts; according to one-third of workers, acknowledgment via company-wide emails or messages on digital signs is preferable to $500 in bonuses. Engaging employees successfully also lowers turnover by 65%.
5. Improved online access
Your operations are all streamlined and coordinated thanks to digital signage widgets, which may extract data for your screens from a variety of business systems you currently use, such as calendaring software, SharePoint, and Excel. In order to include trending subjects into your digital signage, you may also display external sources such as news, social media, weather, websites, and RSS feeds. The best aspect is that you don’t need to do any effort because all of these are automatic and update instantly.
6. Harmonious branding
According to studies, digital signage raises brand recognition by more than 47%. All of your messages for any number of signs in any number of locations—across several buildings on a campus, multiple buildings in other cities or even different countries—are powered by a common content management. Make sure your screen designs are consistent throughout all of your websites, social media accounts, and print materials to maintain a unified brand. Simple digital signage templates that every authorized contributor may use to generate consistently brand-appropriate messaging help you uphold standards.
7. Reduced expenses for creativity
You do not require an entire expensive design team. Digital signage systems make it simple to import media files, such as PowerPoint presentations and films, or to point to a network folder to access media files. With the use of templates and automatic content, anyone may produce eye-catching communications. Additionally, the digital signage software’s user account permissions and straightforward approval procedures allow you to share the workload and encourage more people to contribute.
8. More precise targeting
A centralized solution allows you to handle many channels for various audiences from a single desktop by distributing material to any screen or group of displays. With scheduling, you may display content according to user demographics, traffic patterns, and preferences by drilling down to certain days of the week and hours of the day. You may localize material with dedicated playlists, ensuring that everything displayed is appropriate for the viewers in front of that screen.
9. Involvement
Nowadays, everyone owns a smartphone, and they are accustomed to using touchscreens to access information. Your digital signage may provide a more engaging viewing experience if you incorporate interactivity through a voice or touch user interface. Self-service kiosks let users find information on their own and quickly get to the content that matters most to them. With touchscreens, you can display a plethora of alternatives on a single screen, such as menu boards, interactive navigation, and directories, to mention a few. Additionally, interactive screens allow up your team to provide more individualized service.
10. Reduced expenses for operations and the environment
Digital signage may save you money by eliminating the need for print communications and the waste that comes with paper, ink, and recycling. Additionally, it has cheaper running expenses than print systems since it takes fewer personnel to manage. Posting, hanging, removing, and discarding notices from bulletin boards is no longer necessary. Additionally, the expense of a digital signage system is one-time, while print materials deplete earnings over time.
11. Greater adaptability and expandability
Because digital signage can display hundreds of different types of material, all of which can be centrally managed, it is far more adaptable than traditional forms of communication. Screens are consistently correct since messages are simply and regularly updated. Additionally, adding extra media players is all it takes to extend your system because everything is still managed centrally by the software.
12. Enhanced security
Don’t discount digital signage’s benefits for safety. Digital sign-using workplaces indicate a 20% decrease in occupational injuries and a 48% decrease in safety issues. Display workplace safety guidelines, the number of incident-free days, and promote routine training on displays positioned all throughout your building. As an additional feature of your emergency alert system, digital signs may display instructions and alerts on screens in place of songs when certain messages are received.
Digital signage displays are the best option for efficient communication, whether they are used on a single screen or a large worldwide network. Your audience is accustomed to information being delivered graphically, dynamically, and in real time, regardless of who they are. Digital signage may assist businesses, educational institutions, medical facilities, retail establishments, hotels, and governmental offices in engaging their audience for measurable financial gains.
